Here’s How a Commercial General Contractor Can Make Your Westerville, OH, Area Retail Space More Inviting
As a Westerville, OH, retail business owner, finding ways to attract more customers to your store is something you’re likely doing consistently, but did you know that a commercial general contractor may be able to offer ideas to make your retail space more welcoming? While you may think of marketing efforts as the best way to attract customers, changes to your retail space and design can have a big effect, too. Here are some of the ways that a commercial general contractor may be able to help you attract more customers and make them feel more welcome.
Related: How a Commercial General Contractor Ensures a Long-Lasting Exterior in the Westerville, OH, Area
A Welcoming Storefront
What does the exterior of your retail space look like? Does it make potential customers feel welcome? Depending upon your branding, this may look like pops of color or a trendy design. The entrance should be wide and easy to access, without any obstacles in the way.
As customers enter your retail space, there should be plenty of space for customers to enter and exit, so it doesn’t feel awkward. The flooring choice near the entrance should be a non-slip surface that’s easy to clean. Some business owners even have flooring with the word “welcome” designed into it.
Consider what the customer will see upon entering the store. A commercial general contractor can help you implement a design that helps guide the customer through your retail space. When they enter the space, they shouldn’t feel overwhelmed, but the general layout should intuitively guide the customer through the shopping experience.
Strategic Lighting
If your retail space has the opportunity to use natural light, make the best of it. A large glass storefront will allow the light to flood the space, making it feel brighter and more welcoming. However, a general contractor can also help with a strategic lighting plan for your retail space.
Light can help highlight specific items or areas of your retail space, customers should be able to clearly see the items you’re selling. Lighting can be used to direct the eye, as well as add to the ambiance of the store. Ambient lighting makes the space warmer and more welcoming, helping the customer feel more relaxed.
Uncluttered Design
A commercial general contractor can help you make the most of the space you’re working with. They can build or install displays that save space and add to the overall aesthetic. It’s important that there is ample room for customers to walk and navigate your store. Customers should ideally be able to walk through your store without bumping into other shoppers or items, as this can make for an uncomfortable and awkward shopping experience. You want the customers to feel comfortable so they will want to return to your retail store.
Attractive Displays
Your retail displays can be enhanced with the use of lighting and proper fixtures. A commercial general contractor can install fixtures that fit your unique branding and help draw customers in. This may be display cases, shelving, point-of-purchase displays, and clothing displays. They can also make your store window display look more stylish and unique so that you can easily change out the items on display but have built-in shelving and lighting to draw attention to what’s on display.
About the Author
In 2017, David C. Ludolph II and Kody G. Kavanagh joined forces to create PropertyWorx—one of Central Ohio’s leading full-service property solutions companies. With combined experience of over 50 years, we pride ourselves on taking both residential and commercial properties to the next level, by providing home and business owners with all they need to update, transform, and tend to their properties.
